HELLO. WE’RE CRAFTED ACTION
An innovation consultancy that plans & delivers experiences worth building.
Ambitious spaces don’t happen by accident. They happen when architecture, storytelling, technology, funding, operations, and design are conceived as one connected vision.
That’s where we come in.
The internet has fundamentally changed what people expect from great experiences. We’ve grown accustomed to intuitive navigation, personalized content, seamless interactions, and moments of delight.
Yet most physical spaces still fall short.
Visitors encounter fragmented storytelling, confusing wayfinding, disconnected technology, and experiences that feel designed in silos rather than as a cohesive whole. But it doesn’t have to be that way.
Crafted Action’s Experiential Master Planning® process ensures a single unified vision — long before the first wall is built.
Trusted by the world’s most respected cultural organizations, nonprofits, performing arts centers, hospitals, and nine Fortune 100 companies.
NEW WORK
Franklin’s Spark
Transforming The Franklin Institute’s iconic rotunda into a multisensory projection-mapped experience built around one powerful theme: curiosity
NEW WORK
Highmark Mann Center
How do you transform one of America’s premier performing arts venues into a destination people experience even before the first note is played?
NEW WORK
SimpleTire HQ
A customizable experience center emphasizing hospitality & digital equity