Crafted Action isn’t just our name.
It’s what we believe and how we work.

WHO WE ARE

When it comes to bridging the digital and physical worlds, things are complex and don’t fit neatly into organizational siloes.

Our roster of strategists, designers, architects, and technologists works with your team to develop and implement a holistic plan that considers architecture, technology, and operations from day one—

without needing to bring on multiple partners.

Meet the team

  • Our team has worked together for years as collaborators. We know what to Our signature Experiential Master Planning® process helps organizations define the vision, experience, scope, budget, and roadmap for complex experiential projects before committing to a solution. We align stakeholders around a shared vision while testing creative ambition against operational, technical, and financial realities.

    The result is a clear, compelling plan that can guide fundraising, design, procurement, and implementation. from each other, and you get the A-Team without the baggage or the cost. Our diverse roster includes Pixar storytellers, National Geographic creatives, and Ph. D-level technologists who are as kind as they are brilliant.

  • We design physical and digital experiences for museums, visitor centers, corporate environments, campuses, performing arts venues, and other destinations. Our work ranges from individual exhibits and interactives to complete visitor journeys that integrate media, artifacts, graphics, architecture, and technology.

    Rather than treating exhibits as objects placed into a finished building, we design the experience and environment as one connected system.

  • We transform complex organizations, histories, ideas, and collections into stories people can understand, explore, and remember. Our team develops story architecture, interpretive content, films, motion graphics, interactive media, oral histories, and other forms of digital storytelling.

    Content strategy begins early so that storytelling drives the experience rather than simply filling screens at the end of the project.

  • We conceive and develop interactive installations, immersive environments, digital exhibits, custom software, and emerging-technology experiences. Technology is selected because it improves the experience—not because it is new or impressive on its own.

    We work closely with AV integrators, fabricators, software developers, and technology manufacturers to move concepts from prototype through installation.

  • We use renderings, animation, fly-throughs, prototypes, and experience simulations to make ideas tangible early. This allows leadership teams, donors, boards, and project stakeholders to understand and react to an experience before significant capital is committed.

    Visualization also allows us to compare multiple scenarios quickly and make better decisions about where investment will have the greatest impact.

  • Our role does not have to end when the design is approved. Crafted Action can remain involved through budgeting, procurement, fabrication, AV integration, content production, installation, commissioning, and opening day.

    We serve as a creative advocate for the owner, protecting the original vision while helping architects, fabricators, integrators, contractors, and specialty partners turn it into something buildable. description

WHAT WE DO

WHAT MAKES US DIFFERENT

Clients say Crafted Action:

Is agile & accountable

“They operate like an extension of your team and are responsive, transparent, and willing to pivot quickly as priorities shift without losing sight of the objective.”

Accelerates decision-making

“Their process surfaces trade-offs early, frames options clearly, and ties decisions to budget and impact, reducing ambiguity and speeding momentum.”

Operates from vision to reality

“They’re equally as comfortable presenting to CEOs and boards as they are coordinating with architects, AV integrators, and fabricators.”

Provides owner-level thinking

“They understand capital planning, lifecycle costs, governance, and implementation realities, with solutions that work financially and operationally.”

Makes complexity visible

“They translate abstract goals, competing stakeholder perspectives, and strategic priorities into clear master and visual frameworks that teams can rally around.”

Drives impact through stories

“They connect narrative, space, and technology to real outcomes like recruitment, donor growth, executive engagement, and customer conversion.”

We're hiring designers, architects, producers, & strategists

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We're hiring designers, architects, producers, & strategists 〰️

  • "Despite this project being incredibly complex, you never skipped a beat or lost focus. You have far exceeded what we could have expected yet we are not surprised - because of the passion and quality of your work that speaks for itself."

    Confidential Fortune 100 Company

  • "Crafted Action was with us every step of the way in bringing to life our vision for an interactive exhibit at our headquarters. They delivered a modern, immersive experience for visitors to engage with our organization's 160-year history of impact. Brad and his team even went the extra mile to guarantee proper functioning of the exhibit days before it opened. Additionally, they provided a detailed manual and tech training to ensure our confidence in operating new systems. The space is beautiful and we could not be more satisfied with their partnership!

    Nicole McCloskey, VP Marketing & Operations, Boys & Girls Clubs of America

  • "We can't thank you enough for the opportunity to work with Crafted Action. Your kindness, work ethic, and endless knowledge are inspiring."

    Collaborator

  • "Brad and the Crafted Action team were a pleasure to work with. Fully engaged and flexible throughout the project and went above and beyond. They worked towards a solution whenever there was a challenge and truly considered the Visitor Center's best interest. Our visitors and team are thrilled with the final installation and plan to expand the concept elsewhere. We also look forward to working with Crafted Action on the future strategy and phases of our project."

    Jennifer Nagle, Interim President & CEO, Philadelphia Visitor Center

  • "The Experiential Master Planning process has been invaluable as we consider new ways of creating the best possible experience for our visitors and staff. Working with Brad and the Crafted Action team has allowed us to quickly address short-term opportunities while laying the groundwork for more significant initiatives. "

    Catherine M. Cahill

    President and Chief Executive Officer, The Mann Center for Performing Arts