Brad Baer

FOUNDER & CEO

An architect, designer, and entrepreneur, Brad has spent the past 15+ years dedicated to visitor-focused experience design. During that time, he’s been called upon by organizations including Harvard, Google, Gore, Comcast, the Smithsonian, and the Gates Foundation to find new ways of educating, engaging, and entertaining audiences of all ages. In 2021 he was recognized as a “40 Under 40” recipient by the Philadelphia Business Journal.

Previously, Brad served as Partner & Chief Strategy Officer at Bluecadet, where he was responsible for studio and project strategy focusing on the seamless integration of digital and physical experiences. He coined the term Experiential Master Planning® which was trademarked in 2021.

Brad received an M.Arch from Yale University and a B.Arch with Distinction from Iowa State University. He previously practiced architecture with KieranTimberlake, Pelli Clarke Pelli, and HNTB Sport. Brad has also served as an Adjunct Professor at Temple University, where he created a new course on Design & Entrepreneurship. He’s been a visiting critic at Princeton, Penn, Syracuse, Indiana University, & Michigan State and has lectured at innovation & design conferences across the country, including at SXSW, the Hopscotch Design Festival, the American Institute of Architects Conference, and the American Alliance of Museums Conference.

  • While he’s lived in Philadelphia since 2007, Brad is still a Midwesterner at heart, having spent his childhood in Ohio, Illinois, Iowa, and Missouri. As a result, he sometimes uses funny expressions, but he’s also not afraid to jump in and do the hard work.

  • Brad is involved with several Philly-based organizations focused on education, communities, and the arts, including the Friends of Chester Arthur Elementary, the Friends of the Rail Park, and the Mann Center for Performing Arts.

  • Brad has an nine-year-old son named Jack and a five-year-old son named Jude. He has been happily married to his wife, Katie, the Executive Director of Entrepreneur’s Organization Philadelphia, for over 12 years.

  • Brad recently chaired the Leukemia and Lymphoma Society “Big Climb” event, which raised over $500k. He is passionate about LLS because his son, Jack, fought and beat cancer between 2018-2021.

  • Brad was on SportsCenter after hitting a half-court shot for $10k at the Barclay’s Center in Brooklyn

Collaborators

  • Hillary Crawford

    CHIEF OF STAFF

  • Alyssa Hamilton

    ART DIRECTION

  • Dan King

    VIDEO & FILM

  • Devon Burgoyne

    MOTION

  • Elsa Listiani

    Elsa Listiani

    SPATIAL

  • Walé Oyéjide

    CREATIVE DIRECTION

  • Emma Smith

    DESIGNER

  • Harrison Signorello

    RESEARCH

  • Jimmy Stamp

    COPY | ADvsCOPY

We're hiring designers, architects, producers, & strategists

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We're hiring designers, architects, producers, & strategists 〰️

WANT TO CHAT? HERE’S WHERE WE’LL BE:

  • March 12-14 | Atlanta

  • March 28-30 | Boston

  • April 5-7

  • June 7-10 | San Francisco

  • June 13-15 | Nashville

  • November 8-10 | Philadelphia

  • TBD

  • TBD

  • On the playground is where we spend most of our days. (Seriously, we have kids).