Experience Strategy & Design Team | Crafted Action

Brad is shown with short dark hair, wearing a black and gray jacket, stands with his arms crossed in front of a large illustrated wall featuring iconic Philadelphia historical landmarks and symbols.

Brad Baer

FOUNDER & CEO

An architect, designer, and entrepreneur, Brad Baer has spent more than two decades helping organizations transform ambitious ideas into experiences worth building. His work has been trusted by nine Fortune 100 companies, leading cultural institutions, universities, and nonprofits to create places that educate, inspire, and engage audiences around the world.

Brad coined the term Experiential Master Planning®, a methodology that aligns architecture, storytelling, technology, operations, and fundraising from the earliest stages of a project. Over the past three years alone, this approach has helped clients secure more than $50 million in funding for new museums, innovation centers, visitor experiences, and cultural destinations.

In 2021, Brad was recognized as one of the Philadelphia Business Journal’s 40 Under 40, an honor that recognizes the region’s top business leaders. In 2025, he received the Technology Innovator of the Year Award from DesignPhiladelphia for his contributions to experiential design and innovation.

Brad earned a Master of Architecture from Yale University and a Bachelor of Architecture with Distinction from Iowa State University. Earlier in his career, he practiced architecture with KieranTimberlake, Pelli Clarke Pelli Architects, and HNTB Sport, contributing to projects ranging from the Cellophane House at the Museum of Modern Art to sports venues and skyscrapers worldwide.

Committed to advancing the profession, Brad previously served as an Adjunct Professor at Temple University, where he developed a course on Design & Entrepreneurship. He has been a visiting critic at Princeton University, the University of Pennsylvania, Syracuse University, Indiana University, and Michigan State University, and has lectured at leading conferences, including SXSW, the Hopscotch Design Festival, the American Institute of Architects Conference, and the American Alliance of Museums Annual Meeting.

While he’s lived in Philadelphia since 2007, Brad is still a Midwesterner at heart, having spent his childhood in Ohio, Illinois, Iowa, and Missouri. As a result, he sometimes uses funny expressions, but he’s also not afraid to jump in and do the hard work.
Brad is involved with several Philly-based organizations focused on education, communities, and the arts, including the Friends of Chester Arthur Elementary, the Friends of the Rail Park, and the Mann Center for Performing Arts.
Brad has a ten-year-old son, Jack, and a seven-year-old son, Jude. He has been happily married to his wife, Katie, the Executive Director of Entrepreneur’s Organization Philadelphia, for over 16 years.
Brad recently chaired the Leukemia and Lymphoma Society “Big Climb” event, which raised over $500k. He is passionate about LLS because his son, Jack, fought and beat cancer between 2018-2021.
Brad was on SportsCenter after hitting a half-court shot for $10k at the Barclay’s Center in Brooklyn

Andy Moliski

CREATIVE DIRECTOR

Andy Moliski is a visual storyteller and creative leader who moves fluidly between design, animation, immersive environments, and emerging technology. He pairs a multidisciplinary toolkit with strategic thinking to transform complex ideas into engaging, thought-provoking experiences that invite curiosity. Andy has worked with the Crafted Action core team since 2018.

Over nearly a decade in Philadelphia, Andy collaborated with leading cultural institutions and global brands, including the Smithsonian, Google, Coca-Cola, MIT, and the Philadelphia Phillies. His work spans large-scale immersive installations (including one inside a 747), augmented and mixed reality experiences, responsive projection-mapped environments, and content-rich interactives that blend physical and digital. From early ideation through fabrication, he bridges ambitious creative concepts with the realities of the built environment. His independent project, A Trail Tale, was an experimental travel journal that tracked his Appalachian Trail thru-hike in real time. The project won a Webby and an FWA of the Month along with a devoted following.

A lifelong advocate for museums as spaces for discovery and independent thought, Andy believes an experience that excludes any part of its audience has failed to fulfill its purpose. Outside the studio, he volunteers as an amateur paleontologist at the Natural History Museum of Utah, working in both the field and the lab. He holds a Bachelor’s degree in Advertising—Art Direction from Temple University.

Andy thru-hiked the Appalachian Trail, a 2,200-mile trek from Georgia to Maine. He captured his experience in his experimental travel journal, A Trail Tale. Check it out here
After a decade in Philly, Andy and his golden retriever, Archie, have relocated to Salt Lake City to be closer to the national parks.
Andy is a frequent volunteer in the paleontology lab at the Natural History Museum of Utah where he supports community events and spends evenings chiseling away at a bone, he is currently working on a sauropod ilium.