Boeing engaged Crafted Action to create an Experiential Master Plan for the storied organization’s customer experience and briefing centers. The three-month process delivered a comprehensive report and Executive Summary to build out the next evolution of the company’s briefing program. The synchronous approach towards interpretive, experiential, and spatial planning allowed Boeing to assess their briefing program in a way that was efficient yet thorough.
While we’re unable to show you all the work we created, we’re confident that these will be some first-class facilities.
As the expression goes, “If it’s not Boeing, we’re not going!”
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Conducted over 50 interviews, roundtable discussions, and ideating sessions in WA, SC, and DC
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Competitive benchmarking & research Identified common characteristics of world-class experience center and strategies for making Boeing’s Centers world-class
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Analyzed existing centers and delivered a programming plan for future centers.
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Worked with the Boeing team to identify key narratives to elevate the Boeing brand and support strong customer relationships
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Outlined a world-class Boeing customer journey
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Created renderings to show how a world-class Boeing experience center could look and feel
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Drafted a recommended a 4-phase, 10-year plan
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Created a comprehensive financial estimate on day one as well as five years into the future.
